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InfoComm International is no more; Avixa is born

InfoComm International is no more; Avixa is born

InfoComm International is no more; Avixa is born

World: InfoComm International has rebranded and changed its name to Avixa (Audiovisual and Integrated Experience Association). The trade association states that this change represents its ‘broadening mission to be an industry hub, while also acting as a catalyst for market growth beyond what has been considered traditionally as professional A/V’. Avixa’s trade shows around the world will continue to use the InfoComm name.

‘Today we recognise that A/V is the pinnacle of the user experience,’ said then InfoComm president, and now Avixa president, Gary Hall. ‘This is where everything comes together.’ To continue the organisation’s commitment to ‘deliver lasting value’ to its members, Mr Hall said, ‘Today, we will introduce yet another milestone in the history of InfoComm. The Avixa board of directors has set out an ambitious plan to grow the association, increase awareness of A/V experiences, and reinvent our brand in order to propel this industry into the future. With new and different people and technologies coming into this space, we are thrilled that Avixa will be home to all of them.’

InfoComm has been dedicated to providing ‘exceptional experience’ for its members, said Avixa executive director, Dave Labuskes, as he took over the presentation. ‘What makes them exceptional experiences is exceeding expectations.’ Avixa, he said, will aim to exceed that goal through a realignment of content and programs, a reinvention of the current membership model, by increasing industry awareness, by reinventing brand identity and by improving market intelligence. It will be a trusted hub and a catalyst for growth. The rebranding, Mr Labuskes said, is ‘not a new coat of paint’, but a deliberate new strategy.
 
‘Thanks to the innovative, creative efforts of so many members, partners, and their customers, we have collectively grown far beyond what InfoComm International could do to promote A/V around the world,’ Mr Labuskes furthered. ‘A/V experiences have become so ubiquitous, and they’ve come to include so many more technologies, and touch so many more personal and professional lives, that we felt compelled to embrace a new identity that more accurately reflects this industry’s excitement and welcomes a far more diverse community of professionals.’

The change reflects evolution of the association’s membership, which includes designers, content creators, IT companies, and users of A/V solutions across a growing cross section of markets in addition to A/V providers. ‘Avixa’s core programmes remain the same – training, certification, standards, community, market intelligence, tradeshows,’ said Mr Labuskes. ‘But the industry has changed in exciting ways, and the opportunity to grow the market for audiovisual experience is so vast, it was important that the A/V industry’s leading association change with it.’

The new identity and strategies for the future, he concluded, ‘gives us the opportunity today to do everything for the first time, but with 80 years of experience’.

www.avixa.org



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