Proel has awarded Elio Caia the role of international sales manager for the Axiom professional loudspeaker brand. He takes responsibility for the export of Axiom products across the EMEA, APAC and North American markets.
‘Elio has a fine balance of experience and skills to address the different facets of today's worldwide pro audio market,’ said Axiom business unit manager Daniele Massaccesi. ‘I feel that a proper interpretation of different market needs requires a good cultural and linguistic background combined with a suitable technical and commercial knowledge, and these are talents that we have found in abundance with Elio.’
Mr Caia’s linguistic fluency spans Spanish, French, English and Chinese. He also possesses strong experience in managing distributors, developing markets, and providing specialised technical support for various export markets.
‘I have a deep respect for the people and technologies behind Axiom's growing popularity, driven, I believe, by excellent engineering and quality of performance,’ said the new international sales manager. ‘I welcome the challenge of bringing these values to the export markets that I know well.’