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Input Media hits Australian sport grounds running

Input Media hits Australian sport grounds running

Input Media hits Australian sport grounds running


Launched recently in Australia to provide complete end-to-end production solutions, Input Media has signed its first two contracts with major sports federations. This will see Input Media provide live streaming and broadcast solutions for Cricket Australia and the National Basketball League.

‘It’s fair to say we have hit the ground running,’ said Chris Law, MD of Input Media Australia. ‘Input Media launched in Australia with two goals in mind. The first is to support end-to-end broadcast production as part of the overall GMG group offering that sees Input Media Australia providing production expertise with Gearhouse Broadcast, the technical facilities and HyperActive Broadcast, the postproduction. The second goal is directly beneficial to our clients who don’t have in-house broadcast or production expertise and are looking to improve operational workflows and drive cost efficiencies, particularly at sporting events.’

Input Media was acquired by GMG, owners of Gearhouse Broadcast and Hyperactive Broadcast, in June 2017. The launch of Input Media Australia has followed that acquisition and is the next phase of GMG’s global expansion. Together with Gearhouse Broadcast, the company is also contracted to deliver the full turnkey live match day production across the 2017/18 NBL season and it has also recently been awarded the contract to supply the host broadcast for the FIBA Basketball World Cup 2019 qualifying matches in Australia.

‘More and more sport is being viewed online, via apps or on smart devices and this has created a demand for higher quality digital live streaming production at a reasonable cost to the content owner. This is the solution that we have implemented for Cricket Australia and now forms a key part of our overall production offering. Both CA and the NBL own their content and are very advanced in their approach to fan engagement and content distribution. They also saw the benefit of having Input Media as the single point of contact across all the service provisions as the key to reliability, successfully implementing innovation and raising the bar on production quality.’

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