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Music rebrands its tribe

Music rebrands its tribe

Music rebrands its tribe

Music (previously known as Music Group), has once again rebranded. Now known as Music Tribe, the company is home to brands such as Behringer, Klark Teknik, Lab.gruppen, Lake, Midas, Tannoy, TC Electronic and Turbosound. The music-group.com URL now redirects to the organisation’s new web address, musictri.be

In a LinkedIn article, CEO Uli Behringer explained the reasoning behind the recent name change. ‘Music Tribe is a very different organisation and we’re proud to be different,’ he said. ‘We try very hard to get rid of everything “corporate” and convert into a Tribe where our Tribers’ (employees') mission is to enable life changing experiences for our friends (customers). We don’t have any C-level executives nor [a] board of directors, nor are we slaves to quarterly budgeting. Most importantly we don’t care about shareholder value, the worst objective any company can possibly have as it takes away the focus from what truly matters - your customers.

‘We are working very hard to eliminate all corporate nonsense in order to become a flat, lean and empowered Tribe where people have clear roles and responsibilities,’ he continued. ‘We are very proud that over the past 30 years we have built one of the largest and fastest growing organisations in our industry.’

www.musictri.be





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