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Adam Audio website targets Chinese market

Adam Audio website targets Chinese market

Adam Audio website targets Chinese market


ADAM Audio has linked up with Great Wall Musical Instrument to launch a new Chinese-language website in a bid to better target the market in China.

‘A strong online presence is crucial in every modern market worldwide and, of course, China is no exception’, said ADAM Audio managing director Christian Hellinger. ‘We are constantly working on bringing our philosophy and products closer to our customers through digital channels, in their own language and words.’

Information  on the website includes detailed product pages, user stories and various other technologies by the German manufacturer. ‘The history of the company and the deep knowledge of its engineers are unique in the pro audio world and we would like to get this message across to the customers in our home market by tearing down all language barriers,’ added Ye Jin Bin, who is the co-owner of Great Wall Musical Instrument. ‘In the long term, we believe that this will also benefit our efforts in sales and building the brand.’

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