Bloom is the latest nightclub to open under the ownership of Ayman Muhor and John Kennedy, working alongside Aaron Cashion, Luke Jeantou and Adam Metwally. Their main goal was to provide partygoers in Geelong with a world-class club with one of the best sound systems in Australia. To achieve this, Mr Cashion approached Full Throttle Entertainment to design and install the audio setup, which ultimately comprises Funktion-One speakers.
‘When Aaron came to Full Throttle, he was pretty specific about his requirements for the project,’ recalled Full Throttle’s Adam Ward. ‘The venue needed to raise the bar for the local area in terms of production value with a specific focus on the quality of the audio system.’
Full Throttle is extremely familiar with Funktion-One, having acquired a Vero sound system for its rental arm to supply bigger shows and meet the needs of a wider range of clients late last year. The Victoria-based company also serves as an authorised dealer and reseller for the British manufacturer, as well as an installer.
Mr Ward visited the site to draw up his plans as architectural drawings were not yet available when Full Throttle took on the project. The venue, formerly a McDonald’s restaurant, is located underground and includes several small spaces interconnected to the main, large area. ‘It wasn’t hard to design the system, as the space seemed to tell you what each area needed to be,’ said Mr Ward. ‘The client was on board with all of our suggestions and approved the budget straight away.’
The bar has been equipped with four Funktion-One F101 loudspeakers, located one in each corner of the room, supported by two MB212 (Mini Bass) subs, deployed in the centre at each end. The VIP room and side room each feature a pair of F101s, with four F81s also installed in the side room’s sunken lounge area with an MB212. Covering the dancefloor are pairs of Evo 6 and BR221 bass reflex enclosures, while PSM18 speakers provide monitoring for the DJ alongside two BR118s. Ti-series and S-Series amplifiers from MC2 Audio power the systems, and Full Throttle installed a BSS Blu-160, a trio of Blu-Bob2s and a Blu-USB for control and processing.
‘Every step of the way, the client was happy to take our lead and listen to and execute our suggestions,’ added Mr Ward. ‘The client took on board the importance of the acoustics and was happy to come to the table with the funds to deliver the necessary treatment. The space sounds like a studio. Not only is it already getting strong local support, the venue really has the potential to be a destination space.’