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David Dohrmann, James Oliver, Karan Nagpal, Warren D'Souza and Ben Millson commits to Adamson


Mumbai-based rental company has invested in Adamson loudspeakers. The purchase, facilitated by Adamson’s local distributor and Sonotone sub-division AVCL, includes 48 Adamson S10 full-range cabinets, 16 E119 subwoofers and eight S119 subs, all powered by Lab.gruppen PLM20K44 amplifiers, and is part of owner Warren D’Souza’s ongoing business strategy.

‘Most of the time companies make a change because they need to, but we were simply thinking: What next? How can we take our business to the next level?’ explained the Sound.con owner. ‘Adamson came up as the ideal choice for our organisation. My decision to go with Adamson was purely based on what the box can do sonically and, in India, a stellar turnkey sound system like this hasn’t been heard before and we wanted to be the first company to take the S-Series on the road.’

The new cabinets will immediately be put to use on the company’s hectic production schedule. ‘We typically do around four productions a day – anywhere between 98 and 110 gigs a month – and it’s going to be out on every show, from massive PAs on a big-ticket event to two pole-mounted loudspeakers at the smaller end of the scale.’

‘We’ve only really just started breaking into the Indian market, so to have someone like Warren and come onboard is very significant,’ added Adamson APAC managing director Ben Millson. ‘It’s going to be very beneficial for both companies; we get the rig into the market, but crucially we get the rig into the market with the right person who knows how to use it properly. Anyone can buy a PA, but it’s how they use it, how they deploy it, how they tune the system that makes a big difference.’

In addition to the S10 cabs, has committed to investing in Adamson’s large-format E-Series line array in the near future. ‘Knowing and interacting with them, they’ve always promoted the company as a pioneer of the superior deployment of loudspeakers, rather than a rep for any one brand,’ commented Sonotone director Karan Nagpal. ‘The conversations that we had beforehand were all about what Adamson is doing globally and what it can do in India in terms of advantages over other brands, what we can deliver as a company in terms of service, logistics, support, and having a nationwide presence. We want to quickly scale it up to something that could become a market leader in the coming years.’

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