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NanoLumens makes dizzying Malaysian debut

NanoLumens makes dizzying Malaysian debut

NanoLumens makes dizzying Malaysian debut

Malaysia:

The first NanoLumens LED display has been installed in Malaysia: a 4.7mm double-sided 19-foot x 33.5-foot Performance Series screen in the centre of Suria KLCC Shopping Mall. Installed by EWBS, it is thought to be the world’s largest double-sided LED display and is able to rotate 359°.

‘The people from Suria KLCC saw our work at Changi Airport; they were really impressed and things began to quickly move forward,’ recalled Dave Merlino, VP of sales and NanoLumens. ‘But along with quality, the other major key here was safety, as this display would be located in the mall’s Centre Court area, with over 100,000 people passing under it daily. Trust was of paramount importance for this install and knowing that we stand behind our products with a six-year pixel-to-pixel warranty clearly illustrated that trust.’

Quality was also a concern for Suria KLCC, as the screen is used for displaying content from major brands and colour is key to branding. In addition, the screen can be lowered to the ground for use in product demonstrations and events.

‘The Centre Court area of the Suria KLCC mall is booked for brand demonstrations and events almost 365 days a year,’ Mr Merlino said. ‘So EWBS was given only a 10-day window to complete this installation.’ This included the double-sided display, the rotation system and hoist.



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