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Full Fat Audio flies with Phoenix

Full Fat Audio flies with Phoenix
Dave Millard with new distributors Mac Lo and Chris Zhang from Phoenix Audio

Full Fat Audio flies with Phoenix


UK amplifier manufacturer Full Fat Audio (FFA) took the opportunity at the 2019 PLS+S Guangzhou show to announce its new exclusive Chinese distributor in the form of Phoenix Audio. Dave Millard, founder and director of FFA, attended the show to cement the deal.

‘We’re delighted that Chris [Zhang] and Mac [Lo] have formed this new partnership with us, and coming over to China for the first time is very exciting for me,’ said Mr Millard. ‘The whole team have been so welcoming and seeing first hand the quality of the work Phoenix are doing, along with the training of their staff and their premises, I think there’s going to be some really exciting possibilities in the future.’

Phoenix is the established distributor of VDC cables and Funktion-One. It was the nature of that latter relationship with the British loudspeaker manufacturer that sealed the deal for both sides. ‘I came across Full Fat Audio several years ago and we’ve had regular experience of using them through our work as a distributor with Funktion-One,’ explained Mr Zhang, co-owner of Phoenix. ‘We felt now was the right time to take on another brand and it fits really well. We’ve got a lot of projects coming up and FFA is a very stable product of great quality, and our technical team are really happy with it.’

‘The deal just makes perfect sense,’ concluded Mr Millard who will also attend the Shanghai iteration of PLS in October to support Phoenix.

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