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Ayrton appoints PRG KK in Japan

Ayrton appoints PRG KK in Japan
The PRG KK team

Ayrton appoints PRG KK in Japan


Ayrton has unveiled PRG KK as its new, exclusive distributor in Japan. The deal will see PRG KK (a subsidiary of Production Resource Group) promote and support Ayrton's entire product portfolio with a dedicated technical sales team lauded for its level of customer service.

'We chose to become an Ayrton distributor because their renewed focus on an innovative, lightweight and quality product line is an excellent fit for the Japanese marketplace,' said PRG KK’s Yuji Tanaka. 'Ayrton already has a well-established reputation for its effects lighting fixtures. We aim to develop that perception further in the Japanese market so the Ayrton brand becomes synonymous with high-quality, high-performance moving lights. New fixtures such as Ghibli, Khamsin, Bora, Mistral, and now Diablo and Levante, will be readily available and fully supported for our customers.'

Ayrton is equally delighted to partner with PRG KK, according to Jerad Garza from the manufacturer's international sales team. 'Their energy and approach to the market combined with their customer focus and Ayrton’s philosophy of "Smaller, Lighter and Brighter" is a great fit, and we cannot wait to see positive things happening.'

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