David Woolf joins the pack at Biamp

Biamp has named David Woolf as its new senior director of global marketing. He possesses more than 20 years of marketing experience with the likes of Steelcase, InFocus, NEC, Tektronix, and Andersen Consulting, and most recently ran his own consulting firm.

‘Biamp is an exciting company in the midst of a tremendous period of growth,’ Mr Woolf commented. ‘It’s moving fast and doing great things and I’m excited to be taking over leadership of the marketing function during this critical period. I used Biamp solutions in previous roles and was always impressed by the products and the company behind them.’

Mr Woolf will oversee Biamp’s corporate communications, product marketing, demand generation, web properties, public relations and social media. He has been tasked with ensuring a unified voice and strategy as the company continues to grow through internal product development, geographic expansion and company acquisition.

‘Biamp acquired two companies last year and made seven major product announcements in the last month alone,’ said Biamp CEO and president Rashid Skaf. ‘Our rapid growth and entry into new product categories and market segments requires us to strengthen and expand our marketing activities significantly. Building a team to tell our story effectively to these new audiences and integrate the brands we acquire is essential. David’s deep experience in the types of products we manufacture and the markets we serve, as well as his long track record of success, make him the perfect person to take on this mission.’