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AVIXA names chief global officer

AVIXA names chief global officer

AVIXA names chief global officer

The Audiovisual and Integrated Experience Association (AVIXA) has announced Sarah Joyce as its new chief global officer. She takes over from Terry Friesenborg, who will retire at the end of the year. Joyce and Friesenborg will manage AVIXA’s global operations together for the rest of 2019.

Joyce joins AVIXA from Electrosonic, where she worked for 12 years and most recently served as managing director. ‘Sarah has been part of the AV industry for 20 years,’ explained AVIXA CEO David Labuskes. ‘I've seen first-hand her passion for the industry we serve, her leadership experience on a global stage, and her direct knowledge of our many constituencies, from manufacturers to integrators, and distributors to end users. We are incredibly fortunate to have Sarah joining us as chief global officer and leading our continued global expansion.’

Having served on the AVIXA board of directors from 2013 to 2015, Joyce organised the first Women of InfoComm Network Breakfast at ISE 2015, helping to establish the AVIXA Women's Council. In her new role as chief global officer, she will oversee the association's activities outside of North America, as well as taking a place on the boards of Integrated Systems Events, InfoCommAsia, and TecnoMultimedia InfoComm, among other regional operating units.

‘I have long admired how the association has evolved and developed over the years, particularly in its expansion of member services and international growth,’ Joyce commented. ‘Around the world, the AV industry comprises many types of organisations delivering a variety of solutions and services – we are a broad and powerful community. I look forward to working with AVIXA's talented staff and global partners to help our industry harness innovation, further encourage diversity, and grow the market for audiovisual experiences and the people who create them.’

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