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Powersoft bolsters APAC team

Powersoft bolsters APAC team
Raymond Tee joins Powersoft

Powersoft bolsters APAC team


Powersoft has appointed Raymond Tee as application engineer for the APAC region. Tee brings a wide range of experience in live sound and fixed install application to the role and will report to Powersoft’s global business development manager for fixed install and application engineering manager, rack amplifiers, Marc Kocks. 

Tee’s primary duties will be to support Powersoft’s distribution networks and end-users in the region, enabling them to get the most out of the company’s products, as well as providing training and support for control software platform, ArmoníaPlus. 

Kocks commented: ‘Raymond has proven to be a perfect fit thanks to his work as an application engineer for other manufacturers, as well as his experience with local Malaysian companies. The APAC region is a very important one for Powersoft, with many established and emerging markets, and this appointment strengthens the team even further.’

After being chosen for the role, Tee undertook an intensive training period at the Powersoft headquarters in Scandicci, Italy and he has been conducting training sessions with end-users and distributors in the APAC region since then.

‘At Powersoft we are investing heavily in enlarging our application engineering team,’ continued Kocks. ‘We want to help customers get back the value they pay for our products, and we have put in place a global team available 24 hours a day to assist end-users, consultants, systems integrators, rental companies and distributors with design support, training and integration of our products.’

Having been an admirer of the company from afar, Tee said: ‘It’s the technology inside Powersoft amplifiers that has always impressed me. I first came across them in early 2000s when I was working in Malaysia as a systems engineer. Back then we were used to very chunky amplifiers, and to see a unit so compact able to deliver such power without compromising the audio quality was simply mind-blowing for me. When I discovered that I was going to be able to work for such a company, I was ecstatic.’ 

He added: ‘Throughout my career working with various companies, I’ve realised it’s a very rare thing to rub shoulders with the founder of the company. At Powersoft, I’ve been able to experience just that. To see the founders of a company that I’ve so admired still hard at work is a real privilege.’

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