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All work and no play for Shure in Bangkok and Hua Hin

All work and no play for Shure in Bangkok and Hua Hin

All work and no play for Shure in Bangkok and Hua Hin


When leaders of the ASEAN Defence Senior Officials’ Meeting (ADSOM) assembled to discuss co-operation throughout South East Asia in Hua Hin, they placed quality interpretation at the top of the agenda. As a member of the Shure Conferencing Network (SCN), Thai conference equipment and rental service providers Mighty MICE facilitated simultaneous interpretation by opting to debut Shure’s Microflex Complete Interpreter Console (MXCIC) for the first time in Asia. 

Under the theme of ‘Sustainable Security’, senior officials from 18 countries attended ADSOM from 3–5 April to exchange on their continuous efforts in addressing security challenges and promoting regional stability. Based on their extensive experience, Mighty MICE was selected to provide professional event production and a flawless conference experience for the high-level meeting. The SCN member provided 10 MXCIC units to provide simultaneous interpretation of Khmer, Lao, Burmese, Thai and Vietnamese languages. In addition to providing comprehensive interpretation facilities, the fully ISO 20109-compliant interpreter console is equipped with three outgoing language channels and eight relay languages on a large colour screen. Braille labels and audible cues support visually impaired users. 

The interpreted languages were distributed to delegates via 200 Shure digital infrared wireless receivers. Mighty MICE also deployed 45 Shure DCS6000 and DDS5900 digital conference units to enable smooth dialogue between the senior officials. As the systems could be controlled and monitored wirelessly from a tablet, Mighty MICE’s conference support team could manage and configure the system in real time. 

Mighty MICE is sharing its extensive experience at the Shure Conferencing Network Meeting on 14 May, prior to InfoComm SEA 2019 opening in Bangkok. ‘Our meeting in the Thai capital offers a golden opportunity for rental companies across Asia to learn from our knowledgeable members,’ commented Shure’s senior global market development manager of discussion and conference, Antony Lovell. ‘We welcome all interested parties wishing to recap on the benefits of our global network, allowing them to grow their conference rental business.’

As sponsor of the SCN, Shure supports the network by sharing best practices and providing operational assistance from a team of dedicated conferencing experts. The global alliance of independent conference equipment rental providers also facilitates intra-network dry hire of equipment to enable execution of the largest conferences and meetings. 

In addition to showcasing the Microflex Complete and Microflex Complete Wireless conferencing solutions at InfoComm SEA, Shure is also hosting a ‘Meeting Audio System Requirements for National and Local Governments’ seminar as part of the AVIXA programme. In addition, a free in-person seminar on ‘Audio Basics for Meetings & Conferences’ will allow attendees an opportunity to gain an AVIXA CTS Renewal Unit and achieve accreditation in the Shure Integrated Systems Certification Program. 

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