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Exclusive: M&M target performance audio in Singapore

Exclusive: M&M target performance audio in Singapore
The Three Amigos – Martín, Millson and Mathew – join forces to create M3PA in Singapore

Exclusive: M&M target performance audio in Singapore


Establishing itself as a new professional audio distributor in Singapore, M3 Professional Audio (M3PA) is differentiating itself by targeting high-performance entertainment promoters and venues within this mature and saturated marketplace. The dual founders responsible for its inception, however, are hardly novices. Passionate about music and live production quality, Alan Mathew is a renowned live mixing engineer who has acquired extensive regional PA knowledge having traded the top five world-class brands. Having set up Sonos Libra in Thailand two years ago, Alfonso Martín is no stranger to starting new businesses and understands the challenges involved. Adding engineering experience to the mix, Martín advocates technical support and education as the company’s fundamental pillars for successful regional distribution.

Adamson APAC director, Ben Millson, served as the catalyst bringing Martín and Mathew together. ‘I am extremely excited to have appointed M3PA as our new distributor for Singapore,’ he commented. ‘In recent years, Adamson has been underrepresented in Singapore. Having two very respected industry figures in the region now come together to form a company to address this will undoubtedly put Adamson on the map in South East Asia. By having Alan Mathew as the principal face of the business on the ground, together with the technical experience of Alfonso Martín, puts Adamson in a very strong position.’

Despite having heard many positive comments about one another over the years, neither Martín nor Mathew had ever met. ‘Through Ben, we decided that our combined skillset would serve as a complimentary catalyst in the creation of M3 Professional Audio,’ explains Martín. ‘As the distributor for Adamson in Thailand for more than two years now, we know that we represent a great brand. Adamson provides M3 Professional Audio with premium products, superb support, high rider acceptance and competitive pricing – a complete solution in the current market.’

‘Singapore is a very exciting adventure for me,’ comments Martín. ‘It presents a new set of challenges ahead of us as the Lion State is a very well-developed market with highly skilled companies that are requesting that edge to be even more advanced. Being such a condensed market, each action can have a strong impact, not only on the sales but also on how a network of partners work and interact. I’m really looking forward to meeting all the key players and being at their disposal.’ 

Having happily operated as an end-user over the past two decades, Mathew’s integrity and production values have transformed his status to that of an influencer and, in doing so, has attracted the attention of manufacturers seeking better sales penetration into Singapore. ‘I have been purchasing and reselling used equipment for several years now but, when Adamson approached me to represent them in Singapore, I was flattered. I had heard about their systems being used by Hillsong and Eighth Day, so that was good enough for me. Unfortunately, they lacked market presence in Singapore so I hadn’t experienced them.’ That scenario changed earlier this year when Mathew flew to London to attend a Drake concert at the O2 Arena, which employed E15s as the main PA. ‘The concert was excellent and the E15s excelled. As an engineer I always insisted on using speakers that wouldn’t give me any problems during set up or on the night. Adamson are one of the few brands that fit into that category. Having attended Prolight + Sound in Frankfurt, I got to speak to Warren D’Souza (, India) and some other respected engineers and distributors representing Adamson and knew I had to come on board.’ 

Following the recent sale of a large Adamson S7 system by TPP, M3PA is initiating a programme of the Canadian manufacturer’s Applied and Advanced Certifications in addition to live production support for their initial productions and concerts using this system. In addition to establishing technical, engineering and sales support, MP3A is also looking to enhance its appeal by taking on complimentary brands within its portfolio. 

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