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Summer NAMM educational activities revealed

Summer NAMM educational activities revealed

Summer NAMM educational activities revealed


More than 60 educational sessions have been announced for this year’s Summer NAMM Show at Nashville’s Music City Center from 18–20 July, including TEC Tracks seminars aimed at pro audio professionals.

TEC Tracks runs on Thursday 18 and Friday 19 July. Notable sessions include Deconstructing a Mix, where Dr Dave Tough will interview Grammy-winning engineer Craig Alvin (Kacey Musgraves) about how he builds a hit album; The Making of Willie Nelson's Grammy-winning ‘My Way’, with producers Matt Rollings and Buddy Cannon, along with engineer Steve Chadie, which will tell the stories behind the songs; Immersive Audio and You will feature pro audio veterans John McBride and Greg Penny exploring simulated reality, natural-sounding sources and environments; and The Pro Audio Entrepreneur Mindset with Sean Giovanni, owner of The Record Shop recording studio and production company in Nashville, who will present new ideas for improving in entrepreneurship, career development, finding and maintaining clients, and building multiple revenue streams.

Each of the three days will begin with a NAMM U Breakfast Session. On the first day, a panel of industry leaders will explore trends and practices in retail and answer questions. The following day’s session will see New York Times best-selling author Shep Hyken share business strategies from his new book, The Convenience Revolution, to improve customer experience. On the final day, a panel of retailers and Music Inc and UpBeat Daily magazine publisher Frank Alkyer will highlight some of the best products on show at Summer NAMM.

During show hours, visitors will have access to several NAMM U and TEC Tracks sessions. The NAMM Idea Center will cover topics such as Music Lessons: How to End No-Shows Forever; Insider Secrets to Manage Your Reputation on Google, Yelp and Facebook; and Five Ways to Level Up Your Instagram.

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