Martin Audio invests in APAC with Generation AV
Martin Audio invests in APAC with Generation AV
Martin Audio has appointed Singapore-based Generation AV to handle its sales strategies, account management and technical support duties in the Asia Pacific region. Generation AV is a new company set up by audio veteran David McKinney.
‘David McKinney and his new operation will serve as a great asset to the installation, entertainment and production communities in Asia,’ said Martin Audio managing director Dom Harter. ‘He is someone I’ve known since college, and we’ve worked together at Harman. He is an accomplished communicator with a strong understanding of the technology, the market and the people. I am confident he and his team will apply their skills and experience to provide our customers with excellent service and help to drive the Martin Audio brand to new heights in the region. As the Martin Audio brand grows rapidly its essential to have on-the-ground support in the territory, as we do in America and Europe, to better serve our customer needs. I’m delighted to have Dave and Generation AV on board to facilitate this.’
McKinney serves as Generation AV’s managing director. ‘We are very proud to be partnering with Martin Audio,’ he said. ‘I have been impressed with how Dom has transformed Martin Audio into one of the global market leaders and I am excited to be part of this journey in Asia where there is great potential. Generation AV is set up with technical application support at the core of the business. This will be our focus with Martin Audio. I look forward to working closely with the Martin Audio team, and with all the Martin Audio distributors and partners in Asia.’
With Generation AV taking responsibility for Martin Audio in Asia, the manufacturer’s APAC account manager, Andy Duffield, has been transferred to Europe, where he’ll manage several key territories including Germany, France and Spain. ‘I’m delighted to have helped grow Asia sales to facilitate the need for a more active local support there,’ Duffield commented. ‘I’m looking forward to this fresh challenge and opportunity in Europe and will strive to drive the Martin Audio brand to even higher levels.’
