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Christie Cinema welcomes new director for Greater China 

Christie Cinema welcomes new director for Greater China 
Peter Chen

Christie Cinema welcomes new director for Greater China 


Christie has appointed a new executive director of sales, Peter Chen, for its cinema division at Christie Digital Systems.

Peter was formerly the digital cinema sales director at Sony China. During his eight-year tenure, he successfully grew the company’s cinema business in China. Besides achievements in sales performance, Chen also made contributions in marketing and services. 

Prior to joining Sony China, Chen served as the general manager of Time Antaeus Media Tech for six years, during which he was responsible for business revenue and accountable for the company’s daily operations, including development, production, integration, sales and after service for mobile cinema equipment. 

Chen started his early career with the China Research Institute of Film Science and Technology as its digital cinema research director. With more than 18 years of experience in digital cinema, he is well respected in the industry.

In this new role, Chen will take on the leadership role in developing and implementing sales strategy and maximising sales growth to increase Christie’s presence throughout the Greater China region. He will also lead Christie China’s Cinema team, and work closely with the Cinema APAC regional offices and global cinema leaders to create a collaborative environment for enhancing sales growth, while reporting to Lin Yu, Cinema Asia vice president of sales.

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