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IMS Indonesia takes on Harman brands

IMS Indonesia takes on Harman brands

IMS Indonesia takes on Harman brands

Indonesia:

IMS Indonesia has been appointed as the distributor of Harman’s audio brands AKG, BSS, Crown, dbx, Lexicon, JBL Professional and Soundcraft. Harman reportedly views the Indonesian market as having strong growth potential in the pro audio sector.

‘Indonesia is a very important market for Harman Professional Solutions in the Asia Pacific region,’ confirmed Ramesh Jayaraman, VP and GM of Harman Professional Solutions for APAC. ‘In line with our focus on growth and strengthening our offering across brands, solutions and verticals to our customers in retail, install and touring markets, we are happy to appoint IMS Indonesia as our audio distribution partner. Indonesia has strong growth potential for professional audio solutions. The new distribution model leverages our brand strengths and IMS Indonesia’s strong distribution and install capabilities in providing innovative technology solutions to our Indonesia customers.’

IMS Indonesia is no stranger to Harman’s audio brands, having operated a JBL branded store and sold Harman’s lifestyle brands for almost 20 years. While it takes on distribution for the audio brands covering retail, install, touring and the performing arts, all other Harman distribution channels remain the same in Indonesia.

‘We are known in the Indonesia market for our strong market coverage, retail footprint, technical knowledge and customer service,’ said James Eric Pribadi, director of sales at IMS Indonesia. ‘We understand our customers’ need for world-class installation solutions and support. With our hands-on experience and strong coverage in the Indonesia market, we are excited to bring Harman Professional Audio products to our customers and elevate their experiences.’



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