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New appointments at Lab.gruppen and Lake

New appointments at Lab.gruppen and Lake
Tomas Lilja

New appointments at Lab.gruppen and Lake

Music Tribe brands Lab.gruppen and Lake have made a trio of senior appointments. Tomas Lilja will serve as brand leader for both, Håkan Alfredsson is their new product category leader and Anders Jutebrant Ivarsson is R&D manager.

Lilja previously served as brand leader for Lab.gruppen and Lake from 2000 – 2009. ‘Lab.gruppen and Lake have never left my heart and when I had the opportunity to meet the Swedish team again and also experience the powerful framework of Music Tribe, it was absolutely impossible for me to resist this opportunity,’ he said. ‘I can clearly see how the market has changed both in its applications but also from a technology point of view, which opens so many opportunities for the brand and the wonderful people behind it. The time has come for the brand to extend its offerings in the market. Helping customers in various market segments is our passion.’

Håkan Alfredsson
Håkan Alfredsson

Meanwhile, Alfredsson’s new role as product category leader for both brands will see him in constant communication with clients and across all departments. He will be involved in the development of new products, putting to use his 35 years of industry experience within the rental and installation sectors. ‘I see great products and even greater potential,’ he stated. ‘However, nothing is so good it can't be better. I am enthusiastic about joining Lab.gruppen and Music Tribe on this journey.’

Anders Jutebrant Ivarsson
Anders Jutebrant Ivarsson

Finally, Ivarsson is described as a business-oriented R&D manager. He possesses more than 12 years of experience in product development and portfolio management. He also has extensive experience of managing the implementation of agile development methodologies.

‘Lab.gruppen is a fantastic company with high reputation, exciting products and highly competent team members,’ Ivarsson commented. ‘I’m excited to join this great team and to be a part of leading the way to new innovative and successful products.’

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