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Sony 4K HDR cameras make a real impact

Sony 4K HDR cameras make a real impact

Sony 4K HDR cameras make a real impact

India:

Real Impact, a broadcasting rental equipment and production company, has invested in 4K HDR cameras from Sony for the first 4K HDR multicamera studio system in India.

For the upcoming 4K HDR/SDR production, 15 sets of Sony’s HDC-4300 camera system were bought alongside a XVS-7000 switcher, a PWS-4500 4K server and a BVM-X300 monitor.

‘Sony India is excited about the collaboration with Real Impact, a renowned name in the broadcast space,’ said Shinya Koshie, head of the Professional Solutions Group at Sony India. ‘Innovation is ingrained in our DNA and we want to ensure we deliver the very best product and technology to our customers. This partnership will not just help transform the kind of content viewed but will also prove to be a pivotal moment in the consumption and production of live 4K content. We look forward to a mutually fruitful relationship with Real Impact for many more years to come.’

Rajiv Sabharwal, director of Real Impact, added: ‘We believe in innovation and constant upgradation, both in technology and product development. We constantly strive to collaborate with companies who are doing exceptionally well in bringing out ground breaking products and technological advancements. Switching to HD in 2009 has benefitted us for the past decade and we are confident that dwelling into 4K will take us a notch higher. With significant shifts of technology, from high definition content to 4K, this movement is quintessential. We feel it is the right time to seize the opportunity by being the early movers and investing in 4K which is ready to revolutionise the industry. Sony equipment are accepted by all our clients across India. With our past experience with Sony and its equipment, we have a high degree of confidence in the brand.’



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