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Genelec sings karaoke

Genelec sings karaoke

Genelec sings karaoke

China:

The Mida Performance store in Changsha is a live performance venue and bar for those who want to sing in front of a live audience. The performance space has been equipped with Genelec 1032C and 4030C loudspeakers by Genelec's Chinese office.

‘Genelec is widely known throughout the professional audio industry,’ said Zhang Hongxu, head of market operations at Mida Performance Store. ‘Many albums are recorded and mixed using Genelec. There are vast numbers of people that secretly harbour the soul of a singer but it’s difficult for ordinary consumers to experience a professional environment and facilities. Our aim is to bring a truly professional experience to ordinary people, to allow all music lovers to enjoy a high-end performance.’

Mida, with the guidance from engineers at Gelenec China, chose a pair of 1032s as the main loudspeakers, which were flown horizontally on either side of the stage. Genelec GLM software was then used for automatic measurement and calibration as well as manually fine-tuning the feedback from the singers. The 1032s were supplemented by five 4030Cs, while another four 4030Cs were set up on the stage for foldback.

‘Almost everyone has experienced karaoke with poor sound quality,’ commented Hongxu. ‘Here, it’s a completely different experience. Genelec loudspeakers are renowned for their transparent reproduction of the original sound source. Anyone that cares about singing cares about their own vocals and singing technique – if they are performing in a karaoke bar with low quality audio, they can’t hear the detail in the vocal or distinguish between different techniques. However, with the system we have in place at the Mida Performance Store, all the subtleties and detail of each vocal performance are revealed, to the great delight of both the performers and the audience.’



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