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Arista Corporation and Blockhouse Studios map out partnership

Arista Corporation and Blockhouse Studios map out partnership
Kevin Winkler and Martin Fishman

Arista Corporation and Blockhouse Studios map out partnership

World:

Arista Corporation and Blockhouse Studios have developed a strategic partnership to address the challenges faced in video mapping projection.

‘I have always had a passion for video creation, and the possibilities offered by projection mapping technology are astounding,’ said Kevin Winkler, owner of Blockhouse Studios. ‘Until the advent of Arista’s Video Projection Mapping Turnkey System, the technological challenges of such an undertaking were a major stumbling block. Arista’s system takes the guesswork out of the equation and enables content producers such as myself to focus on the creative task, knowing that Arista’s technology has my back. I have every confidence that, as more AV integrators and creative professionals gain exposure to the possibilities projection mapping offers, the market will experience a dramatic uptick and that benefits everyone.’

Martin Fishman, vice president of Arista Corporation, was also enthusiastic about the partnership. ‘Projection mapping has the ability to take an ordinary room, such as a common hotel convention meeting space or external building façade, and turn these venues into a positively mesmerising environment. The collapsible walls used to adjust the size of the space can now serve as a creative canvas onto which landscapes, digital signage and video can be projected. The result is an environment that fosters creativity, encourages people to be more engaged and completely re-writes the book on what is possible for any given space. Our partnership with Blockhouse Media serves as a platform for Kevin to show AV professionals the creative potential while we provide a turnkey technological solution to the process.’



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