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Game on as InterBEE 2019 opens

Game on as InterBEE 2019 opens

Game on as InterBEE 2019 opens


With the Rugby World Cup firmly under its belt and the 2020 Summer Olympics homing into view, Japan is enjoying its moment at the epicenter of international sporting events. And InterBEE 2019, which opened on Wednesday in Makuhari, is proudly entering into the spirit of the sporting fever gripping the nation. At the opening ceremony, the show organiser Japan Electronics Show Association (JESA) was declaring this year’s edition a ‘sports-themed event’, and this was underlined in the keynote speech given by NAB president and CEO, Gordon Smith, who began by thanking JESA for producing ‘this outstanding event’.

‘It’s an exciting time to be in Japan, the first country to broadcast the Olympics in 8K Ultra HD,’ he said, as he addressed the largely Japanese audience. ‘Your country’s broadcasters are demonstrating a commitment to enhancing the viewing experience using the latest technology. Japan has led the world in the development of 8K, which has 16 times the resolution of HDTV and provides an immersive sound system with 22.2 audio channels. It’s only fitting that InterBEE is highlighting the delivery of sports content in Japan as it prepares for the summer Olympics. It should be obvious to all of us that live sports remains the most popular viewing in broadcasting worldwide.’

Smith pointed to the London 2012 Summer Olympics, which attracted a record number of viewers for an international sporting event – a reach of 3.6 billion – and highlighted the fact that 18 of the top 25 US telecasts in 2018 were sports related.

‘Investing in innovation is absolutely critical to our future,’ he continued. ‘This is an exciting time to be in the media industry as new technologies are presenting innovative ways to deliver the most popular sports events.’

Smith’s words were borne out by the increased presence on the show floor of technology for non-traditional broadcasting, including streaming, digital apps and social media. ‘In addition to radio and TV broadcast, audiences are also accessing virtually anything from anywhere,’ he said. ‘This is changing the way broadcasters deliver sports content to their viewers and listeners. Throughout the media and entertainment marketplace we see the incredible power of the convergence between broadcasting and broadband and this is opening doors for broadcasters to extend their reach to many more.’

InterBEE 2019 runs until Friday 15 November at the Makuhari Messe, Chiba city, with eight exhibition halls of broadcast technology; an event hall featuring a loudspeaker shootout; a microphone and headphone demo zone and various themed areas including technology for sporting events; an IP pavilion and sessions on non-traditional content creation.

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