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EditShare explores the Great Barrier Reef

EditShare explores the Great Barrier Reef

EditShare explores the Great Barrier Reef

Australia:

With Uber and Tourism and Events Queensland teaming up to create scUber, a Great Barrier Reef ridesharing submarine service devised as part of a media campaign to bring attention to the reef's biodiversity, EditShare and broadcast media specialist Big Planet Media partnered on the live production of the scUber media campaign. EditShare solutions were deployed to broadcast scUber's maiden voyage in realtime in 4K and HD across traditional and digital channels.

‘Our charter was to create an infrastructure that could capture live feeds in both HD and 4K from inside the scUber and make that content immediately available to two distinct groups, creative teams and journalists,’ commented Lindsay McNeill, founder and director of Big Planet Media. ‘There was very limited infrastructure and no cellphone reception. We had to bring everything in. EditShare gave us the live production media foundation to reliably facilitate content flow for both 4K and HD formats from scUber to the various stakeholders with embedded production tools to collaborate on creating marketing packages and press kits very quickly.’

Paul Hayes, regional sales manager at EditShare, added: ‘The beauty of the EditShare live production solutions is that it’s incredibly flexible, especially for a scenario like this where the minutes really count. With immediate access to 4K and HD simultaneously, EditShare facilitates the creative workflow, enabling storytellers to use the tools they are familiar with to create compelling content that engages audiences across linear and new media channels.’



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