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Mackie announces director of APAC sales

Mackie announces director of APAC sales

Mackie announces director of APAC sales

APAC:

Mackie has appointed Luis Wasserman to the role of sales director for APAC, where he will take responsibility for the distribution of the company’s products across the region.

For the past 11 years, Wasserman has worked in various sales positions at Ametek, Mocon and Scantron Corporation. He also has experience in product management at Chaney Instrument, Honeywell and Broan-Nutone.

‘We’re delighted to have Luis Wasserman promoting Mackie in Asia,’ said Henri Cohen, vice president of worldwide sales at Mackie. ‘His extensive cross-cultural sales experience and education combine with his DJ experience and personal interest in music and audio technology to make him a great fit for us. He will be an excellent asset for Mackie and for our distributors and dealers in the APAC region.’

Wasserman added: ‘I’m thrilled to have this opportunity to use my knowledge and my professional sales skills to help drive APAC sales for my favourite audio equipment manufacturer. I have reached my Ikigay, a Japanese concept that translates as “reason for being,” the crossroad between doing what you love, what you are good at, what’s good for the world and what you can get rewarded for doing.’



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