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Niclas Brattberg promoted to new role at Biamp

Niclas Brattberg promoted to new role at Biamp

Niclas Brattberg promoted to new role at Biamp

Niclas Brattberg has been promoted to the role of general manager for the Middle East and APAC regions at Biamp. He will take responsibility of the company’s market strategy and execution in these areas. This new position has been reportedly created to increase Biamp’s local presence while supporting its distribution partners and clients.

Brattberg has over 25 years of experience in sales. His previous role was with Harman International, working as a vice president for the MEA and APAC regions, followed by a promotion to the role of vice president of Greater Asia. He has also worked for companies such as AMX and Ericsson.

‘Biamp continues to invest heavily in international growth by hiring talented people and opening local offices in select markets,’ said Rashid Skaf, president, CEO and co-chairman at Biamp. ‘We opened a new office in India last year and will open new offices in Dubai and Singapore in 2020. Niclas’ background and experience leading international sales organisations is exactly what we need to bring focus and growth to this mission.’

Brattberg commented: ‘After working for over two years to develop Biamp’s international business, I am proud to join the sales leadership team and help Biamp achieve the next step in its global strategy. With our recent acquisitions and expanded product lines, I am excited to broaden Biamp’s impact by aggressively pursuing business in all target geographies and vertical AV markets, which includes corporate, food service and hospitality, retail, large venues, education, religion, sports and leisure, and outdoor applications.’

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