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IABM promotes Lisa Collins to head of member engagement

IABM promotes Lisa Collins to head of member engagement

IABM promotes Lisa Collins to head of member engagement

Lisa Collins has been promoted to the role of head of member engagement at IABM. She has worked at the company since 2012 and was the head of marketing before this appointment.

‘In my new role as head of member engagement, I will be able to give my full attention to ensuring all our members around the world get the most out of their membership, and I will also be listening closely to their changing requirements,’ Collins said. ‘The Global Engagement Survey we have just launched will also feed in valuable new ideas to further benefit our members and strengthen our role in the wider industry. I have always enjoyed engaging with our membership in my marketing role and I am delighted to have the opportunity to do it full-time, getting to know each of the members’ plans and objectives, ensuring IABM is aligned with them in the support and services we offer.’

Peter White, CEO of IABM, added: ‘Over the last few years, we have dramatically grown and developed the range of member services and support we offer and I am certain this has been one of the main drivers of our dramatic growth in membership. The growing diversity of our membership means that every category has different needs from its association. Thus, it’s critical that we stay close to all our members, strategically engaging by listening, understanding and acting on their behalf. Lisa’s incredible energy and empathy together with her in-depth knowledge of everything IABM makes her the ideal person for this exciting new role. The result will be an enhanced membership experience and increased level of engagement.’

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