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OneAV announces CEO, launches business-in-a-box

OneAV announces CEO, launches business-in-a-box

OneAV announces CEO, launches business-in-a-box

OneAV, a trade-only AV technology distributor that specialises in connectivity and signal management products, has appointed Ronni Gunnenhein to the position of CEO. He will initially focus on a new initiative – OneAV business-in-a-box – that will allow AV distributors to focus on sales while serving their dealer networks and projects.

Gunnenhein has over 20 years of executive experience. During his previous role, he worked as a general manager of Atlona for five years, building the company’s global presence and channel expansion. He was also the founder of Minicom Digital Signage, where he worked as CEO and worked at Barix as an interim CEO and managing director.

‘Ronni Guggenheim is an exceptional hire for OneAV’s senior leadership team,’ commented Christian Ahrens, founder of OneAV. ‘He was the outstanding candidate best-qualified to execute the next phase of our long-term vision for the company, which includes a focus on international growth and expanding OneAV’s presence and brand visibility throughout the EMEA and APAC regions.’

Chris Pinder, co-founder of OneAV, added: ‘We’re excited to have Ronni on board and to be working with new and ambitious country partners. Our OneAV business-in-a-box concept will expedite and accelerate their business development, helping them compete against the industry gorillas that enjoy the majority of the AV distribution market share today.’

As OneAV, which has offices, training centres and fulfilment centres in Germany, Switzerland, the Netherlands and the UK, continues to expand its presence throughout Europe, the Middle East, Africa and Asia, its new business model will be aimed at helping smaller AV distributors in particular.

‘Smaller AV distributors compete against a fragmented distribution landscape dominated by a few gorillas with established brands and extensive resources,’ said Guggenheim. ‘This presents a substantial growth challenge to smaller distributors that lack access to a broad portfolio, a viable online presence and the financial resources to build end-to-end AV distribution experiences. OneAV brings an innovative vision that eliminates the need to hold inventory, build online stores, or operate an ERP or logistics service. We instead offer a one-stop service and ready-to-go business framework that helps companies build their AV distribution businesses.’

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