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Dalet names director of global product marketing

Dalet names director of global product marketing

Dalet names director of global product marketing

Dalet has welcomed Bea Alonso to the position of director of global product marketing. She will collaborate with the company’s product management, sales and corporate marketing groups to create strategy plans and propositions for news broadcasters, content owners, sports leagues, corporate organisations, government agencies and institutions.

‘Bea brings a fresh perspective and insight to the opportunities and challenges media companies face today,' commented Stephane Schlayen, chief operating officer at Dalet. 'She has a technical mastery of digital content workflows, a proven track record of building key technology relationships and a strong business acumen. Bea was key in establishing the powerful Ooyala Flex Media Platform brand and is well suited to drive the demand and use of our products, as well as to grow the Dalet brand equity across both traditional and new markets. With a deep understanding of new content supply chain models, modern distribution approaches and changes in consumption habits, Bea and her team will help Dalet anticipate what solutions our customers require to grow their business. They are an essential component of our product ideation process, providing key market intelligence that drives the Dalet product strategy.’

Before joining Dalet, Alonso worked as a director of global product marketing at Ooyala, where she led the media logistics business across the Asia Pacific region. She has also held managerial roles with Grass Valley and Avid. Alonso is also a board member for the DPP, RISE, IABM and Women in Broadcast. ‘I’m excited for the opportunity to drive such a talented team with market-leading products to grow Dalet’s strong and loyal customer base,’ she added. ‘Our mission is to understand customers’ needs and market trends, then drive a product strategy that provides effective solutions with world-class user experience and a clear return on investment for our customers. Our diverse team brings ample experience across verticals. This allows us to focus our go-to-market strategy on forward-looking content production and orchestrated supply chain solutions with multi-platform distribution at the core, including cloud-based architecture and SaaS business models. We can now deliver agile workflows from enterprise broadcast productions to digital-first distribution, as well as help sports organisations, enterprises and brands looking to increase their consumer engagement through video.’



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