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Ross Video hits a home run in Hokkaido

Ross Video hits a home run in Hokkaido

Ross Video hits a home run in Hokkaido


Basketball team Levanga Hokkaido, based in Sapporo, has partnered with Ross Video and Panasonic System Solutions Japan to introduce a game ‘excitement score’ based on facial recognition and artificial intelligence.

At a recent league game, Panasonic’s facial recognition system scanned the crowd during each quarter of the match and, using artificial intelligence, created an excitement score based on the facial expressions of the crowd. Ross Video’s Datalinq then transferred that data into XPression, and the subsequent graphics were shared with the crowd on displays.

‘Sports teams are really focusing on fan engagement and how to tempt people off their sofas and into venues; there’s a big emphasis on the game-day production and how to make this more creative and more exciting for the crowd,’ said Ross Video’s director of sales for Asia, Mark Cooke. ‘We’re delighted to have partnered with Panasonic to bring this experimental new metric to Levanga Hokkaido’s matches, and I’m sure other clubs and sports will also look to exploit this technology in future.’

Added Yuta Muto, counsellor with Panasonic System Solutions Japan, ‘The reaction from the fans was extremely positive and we’re very happy with the outcome. The integration between Ross XPression and the Panasonic equipment was seamless, and this adds an innovative new dimension to our game days and the overall fan experience.’

Japan has a long tradition of playing basketball, and was a founding member of the International Basketball Federation’s (FIBA) Asia chapter in 1936. The men’s basketball team has won the Asian Basketball Championships twice, qualified for the Olympic Games six times and for the FIBA World Cup four times.

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