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Creative Productions Australia formed after merger

Creative Productions Australia formed after merger
Creative Productions Australia's CEO, Dave Jackson

Creative Productions Australia formed after merger

Australia:

Creative Productions Australia has been created by the merger of two leading Australian rental houses – Gold Coast-based Creative Productions and Melbourne’s MPH Australia, founded and led by Dave Jackson and Matt Hansen, respectively.

The new company also has a third base, in Sydney, allowing it to offer clients its equipment and services across the country, in particular the busy souteastern Australia region. Audio, lighting and video rigs can be duplicated or triplicated, and trucking costs reduced, allowing Creative Productions Australia to offer a competitive and viable service.

“It’s a bit of a crazy time to do this in some ways,” said Jackson, CEO of the new company, which the pair had planned to announce during Prolight + Sound in March. “We both see this time as a great chance to prepare a strong and stable operation for moving forward as the lockdown starts being lifted and the industry restarts. We are confident for the future.”

Creative Productions Australia's head of business development, Matt Hansen
Creative Productions Australia's head of business development, Matt Hansen

Added Hansen, who assumes the role of head of business development: “Both companies were in a similar position when we started talking. We both wanted to expand, and we had similar inventories, outlooks and goals and a lot of mutual respect. Joining forces enables all of us to grow, develop and continue being at the forefront of production excellence for many years to come.”

The consolidation of respective equipment gives Creative Productions Australia a substantial inventory, for example, becoming the largest stockholder of Robe moving lights in Australasia, with over 2,000 fixtures. In addition to the consolidation of inventory and staff, as well as the logistical and strategic advantages it can offer, the company is planning substantial investment to keep up with latest technology.

“Being privately owned and in control of our own destiny will ensure that we can make agile and smart decisions and take opportunities swiftly and decisively,” said Jackson.

Jackson and Hansen are currently adhering to government restrictions on public gatherings, keeping busy with looking after staff, maintaining and servicing equipment, rationalising administration and implementing new systems to optimise their substantial infrastructure. The company has also been talking to promoters about drive-in gigs, and has constructed the technical elements of streaming studios in Queensland, Sydney and Melbourne for hosting artist performances, album launches and other live events. Creative Productions has also participated in charitable work and projects throughout the crisis to support the industry and those in need.

“We are sitting in a sweet spot, inspired by our fantastic team who are all looking forward to helping achieve our goals and ambitions as we get back to work,” commented Hansen.



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