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800° Degrees creates ambience with Yamaha

800° Degrees creates ambience with Yamaha

800° Degrees creates ambience with Yamaha

Japan:

The country’s second 800° Degrees woodfired pizza restaurant has opened in Tokyo’s Marunouchi business district, with seating for 100 diners and a VIP room for 10 people.

“While maintaining the core Californian brand and taste, we have a dedicated concept for each restaurant, with a specially-designed interior and menu in each location,” explained Kazuma Suzuki, general manager of market development department of Lumine Co, the Japanese retail developer which brought the 800° Degrees brand to Japan. “The new restaurant is relatively large for this busy office district and we wanted to offer a stylish, cosmopolitan lounge space in Marunouchi.”

Suzuki recognised that audio is essential to creating an enjoyable atmosphere and customer experience, so contracted Kohji Fujita, space planner at Hiranya Access Co, to design a Yamaha audio system.

The restaurant's energy appears to come from the pizza kiln
The restaurant's energy appears to come from the pizza kiln

“The pizza kiln is at the centre of the restaurant, so I designed the system to create the impression of all the restaurant’s energy coming from the kiln,” explained Fujita, who installed Yamaha VXS5 surface mount speakers and VXS10S subwoofers at the entrance, delivering music to customers as soon as they step into the restaurant. “It is designed to highlight the feeling of a wave of heat coming from the kiln while they choose toppings and wait until their pizza is ready. With its compact format, wide coverage, high SPL and cost efficiency, the VXS5 was an important factor in helping us to design the audio space.”

VXC5F low profile ceiling speakers have been used for the counter and the VIP room, with VXS1ML compact surface mount speakers installed in the takeaway area. The VIP room also has a projector and screen and can be booked for private or business events. A range of audio and video inputs are provided, with the entire audio system controlled from here via DCP4V4S and DCP1V4S wall-mounted controllers.

L to R: Lumine's Kazuma Suzuki, Mood Media Japan's Mio Ueki and Hiranya Access Co's Kohji Fujita
L to R: Lumine's Kazuma Suzuki, Mood Media Japan's Mio Ueki and Hiranya Access Co's Kohji Fujita

The system is managed by an MTX5-D matrix processor and is powered by XMV8140 and XMV4280 multi-channel amplifiers.

“The system is programmed with presets for parties, in-store performances and presentations, with the music selection and levels tailored for different times of the day,” said Suzuki. “It is very simple to use, allowing any restaurant staff to operate it.”

The response from the Tokyo public and office workers has been very positive. “Customers have said that they enjoy the contrast between casual style of the service and the richness of the food and music,” says Mio Ueki, senior music designer at Mood Media Japan. “That is exactly what we aimed for, creating an audio experience that seamlessly complements the interior design and lighting. The audible environment enhances the entire space and has played a vital role in successfully delivering the 800° Degrees concept.”



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