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Prolight + Sound Shanghai 2020 cancelled to focus on Guangzhou show

Prolight + Sound Shanghai 2020 cancelled to focus on Guangzhou show

Prolight + Sound Shanghai 2020 cancelled to focus on Guangzhou show

China:

Messe Frankfurt (HK) has announced the cancellation of the 2020 edition of Prolight + Sound Shanghai, originally scheduled to take place during the final week of October. The organisation has taken the decision to allow the industry to focus marketing budget and manpower towards the larger scale Prolight + Sound Guangzhou (PLSG) 2020, postponed from February and now taking place 21–24 August. With the 2021 edition of PLSG scheduled for next May, it was felt that three Prolight + Sound events taking place in China in just 10 months would have overloaded the AV industry tradeshow calendar.

“With the AV entertainment industry struggling to recover from the impact of Covid-19, channel players require the strongest possible platforms to spur new business,” said Judy Cheung, deputy general manager, Messe Frankfurt (HK). “Balancing the considerations of timing and location, it makes sense to pool resources towards two larger scale events: the 2020 and 2021 editions in Guangzhou – China’s core manufacturing base for audio and lighting products. This will not only deliver greater business value for the industry, but it will also allow exhibitors to channel their marketing budgets more effectively.”

In place of the deferred Shanghai fair, an online conference will take place from 28–31 October to provide extra resources and support those who cannot travel to Guangzhou. The conference will feature a programme of product promotions, educational seminars and technological demonstrations streamed via social media channels as well as the official fair website.



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