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Elite Event Technology gears up again

Elite Event Technology gears up again

Elite Event Technology gears up again

Australia:

Elite Event Technology has recently invested in another 48 Astera AX1 PixelTubes and 48 AX5s to join the 96 AX1s added to its inventory at the end of last year. The new equipment was supplied by Astera’s exclusive distributor for Australia and New Zealand, ULA Group.

Elite’s owner, Darren Russel, explained how he and his lighting team were initially looking around for a multi-PAR-style fixture to replace the various types of older multi-PARs the company had accumulated in hire stock. After seeing Astera products at a tradeshow, Russel decided to invest in a substantial quantity of the Astera AX1s. The first 48 AX1 units were purchased for general stock and were so popular that they were quickly followed by another 48. All 96 AX1s were deployed at a gala dinner at Parliament House, the seat of the Australian government, for which Elite is the in-house audiovisual supplier.

Forty AX1s were deployed as table centres, with 56 more built into a chandelier flown in the centre of the Great Hall. All 96 units were then pixel-mapped.

The lights have proved ideal for numerous applications from room lighting to table centres, from architectural illumination to highlighting gardens and pathways, thanks to the IP rating which makes them very usable outdoors, and from stages and music shows to car launches and brand activations.

When lighting foyers and washing walls and other public areas for events, the AX1s work well for both decorative and practical lighting, explained Russel. “They are so lightweight and handy that there is almost no limit to how and where they can be used,” he said, adding that the Astera App control in conjunction with iPad is “a very quick, straightforward and cost-effective way of getting lighting up and running without the need for a console.”

Russel also explained his appreciation for fixtures that can be used creatively and describes them as a “fantastic cost-effective solution”. The company has also created another artwork out of AX1s, which were hung around the ceiling of the foyer at the National Film and Sound Archive of Australia (NFSA) for the launch of an expo about the life and work of Australian actor, Heath Ledger.



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