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Adam Hall Group appoints Speaker Electronic for China

Adam Hall Group appoints Speaker Electronic for China

Adam Hall Group appoints Speaker Electronic for China


The Adam Hall Group has announced a strategic partnership with Speaker Electronic (SE) which will see the company take over exclusive distribution for all brands, including LD Systems, Cameo, Gravity, Defender, Palmer and Adam Hall, across China. The announcement was made at a press conference before more than 200 invited guests from audio and events companies as well as the media. Attending in a virtual capacity were Michael von Keitz, chairman of SE, and Markus Jahnel, COO and managing director of the Adam Hall Group, as well as key members of the German team.

Speaker Electronic can now offer the Chinese market high-quality German products and services by the Adam Hall Group from a single source through its extensive network. Long-term cooperation between SE and the Adam Hall Group began in 2006; the Chinese subsidiary Speaker Factory is German owned and has been an important supplier for the Neu-Anspach Adam Hall Group since that time.

In his video message, von Keitz, who is also the German owner of Speaker Factory, spoke of the confidence, fairness, and reliability during the 14-year cooperation. “Our most important shared goal was and always will be to supply our customers with well-designed quality products,” he said.

In his opening speech, Jahnel mentioned important flagship projects of the Adam Hall Group, such as the MAUI P900 developed in cooperation with Porsche Design Studio, which was displayed to guests at the conference. Jahnel also looked back over LD Systems‘ success as a global player in the pro audio industry, emphasising Speaker Factory‘s contribution to this success. “To now have SE as an exclusive distribution partner for China is a win-win situation and a shared basis for intensive cooperation between China and Germany,” he said.

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