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NAB moves 2021 show to October

NAB moves 2021 show to October

NAB moves 2021 show to October

USA:

Postponement of tradeshows throughout 2020 is now spilling into next year, with the news that NAB has taken the precaution to delay its 2021 event in Las Vegas from April to October.

A statement from NAB president and CEO Gordon Smith outlines the move from the original dates of 11-14 April to 9-13 October 2021, citing a growing concern and uncertainty over what the next six months will bring and perception of a reluctance around participating in large events in the first half of next year due to the ongoing threat of the pandemic.

“Our top priority is to deliver a successful NAB Show,” said Smith. “We recognise the vital role NAB Show plays as a driver of innovation and an economic engine for the global media and entertainment industry. With that in mind, it is critical we act on your behalf and in a way that will best serve the long-term interests of the industry. We have worked diligently over the last few weeks and months monitoring a range of variables, including health and safety concerns, economic indicators, industry developments and travel restrictions, to gain an understanding of overall trends and future conditions for holding a major event in 2021. We have also reached out extensively to the show community to collect feedback.

“Evidence suggests it will be well into next year before (Covid-19) could be under control in the US. We also have our own concerns around being able to deliver the type of event in April that will not only drive results, but one that can be produced safely for all involved and without significant limitations on the experience.”

The move means that NAB is now considering alternative 2021 dates for the NAB Show New York, held annually in October. This year’s virtual NAB Show New York takes place online from 19-29 October, with its Radio Show planned for 5-9 October, and NAB’s Sales and Management Television Exchange taking place from 14-15 October. The organisation is also presenting the NAB Amplify year-round digital platform, providing opportunities for networking, discovery and education.

“On the plus side, the 2021 Radio Show will co-locate with NAB Show in Las Vegas as will NAB’s Sales and Management Television Exchange; and there is opportunity to add additional partner events,” continued Smith. “Beyond this, we have done our best to avoid direct conflicts with other domestic and international events, and have reached out to allied organisations and partners to both share our thinking in advance and to offer to work collaboratively toward turning this into an opportunity for all.”



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