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Telstra extends Global Media Network to China and India

Telstra extends Global Media Network to China and India

Telstra extends Global Media Network to China and India

APAC:

Telstra has announced the expansion of its Global Media Network (GMN) into China and India. “The Points of Presence (PoP) in India and China have been strategically selected to provide connectivity to media broadcasters in the region,” commented Andreas Eriksson, head of Telstra Broadcast Services. “These PoPs have been designed to provide exactly the degree of high availability and low latency required to meet professional media standards for live events, sports, esports, gaming and more.”

Telstra has been operating and delivering telecommunications services in India since 1995. The Telstra GMN develops on the company’s already impressive connectivity in the region and is connected to new PoPs in Mumbai and Chennai. These are perfectly positioned to transport sports, gaming and entertainment content both in and out of what is the world’s second-largest telecommunications market in terms of subscribers.

Telstra has operated in China since 1989. Through its joint venture Telstra PBS, it was the first foreign company licensed to provide connectivity and network services on the mainland. It already operates data networks in 38 key cities and now has five data centres in China, the expansion adding to its Hong Kong data centres, Stanley teleport and master control room. The Telstra GMN is connected to points of presence in Beijing and Shanghai. The PoPs in each city — Beijing, Shanghai, Mumbai and Chennai — are sited in two separate data centres to provide A and B paths for full redundancy.

Telstra has also announced a strategic partnership with Zixi, which enables live broadcast-quality video over any-IP for distribution of content over IP to Telstra’s customers and partners worldwide as part of the Telstra GMN. The GMN distributes live and linear video on a consumption-based business model and is an expansion of Telstra’s international fibre, satellite and partner networks by providing a gateway, including data between the remote locations and company headquarters to improve operations and workflows. “The partnership with Zixi will also assist us to deliver high quality content to internet connect media buyers using Telstra’s high-capacity internet peering arrangements and cloud infrastructure,” noted Eriksson.

The addition of the Software Defined Video Platform, as well as the Zixi (and 16 other supported protocols) and ZEN Master Control Plane, to the GMN connects on-network media rights holders to off-network media buyers by transporting linear video using secure cloud infrastructure via content networks. This new integrated service expands the GMN to broadcasters in locations where fibre or satellite is not available for news and entertainment broadcasters.

“These are hugely exciting expansions for us globally and a significant boost to our goal of connecting Europe to Asia and Asia to Europe,” said Eriksson. “India and China are both vast, increasingly sophisticated markets with a growing desire for international content, and by strengthening our presence in each of them we enable media businesses to dramatically expand their reach into both countries.



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