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Mike Dias appointed as Earthworks Audio’s VP, global sales and marketing

Mike Dias appointed as Earthworks Audio’s VP, global sales and marketing

Mike Dias appointed as Earthworks Audio’s VP, global sales and marketing

USA:

Mike Dias has been appointed as VP of global sales and marketing by Earthworks Audio, one of several recent positions that the company has opened up. Earthworks attributes a period of growth and development to its strong supply chain due to the US manufacture of its microphones and ability to control as many production factors as possible in-house.

Dias was previously director of sales and marketing for Ultimate Ears and is also the founder of the In-Ear Monitor International Trade Organization (IEMITO). “Mike’s background in the industry — in terms of his relationships with distributors, resellers, organisations and manufacturers, members of the press and the live sound reinforcement community — make him an invaluable addition to the team,” said Gareth Krassuer, COO of Earthworks Audio. “He moved out to New Hampshire for family reasons and this new partnership becomes a win for all of us.”

Earthworks Audio had been planning to expand before the pandemic decimated the touring industry, which the company says has brought into sharp focus the need for continuous process improvements.

“I’m honored to help spearhead the vision that the Earthworks management team has put in place,” said Dias. “I’ve always been attracted to the Earthworks product line and to their philosophy of building precision mics that can fit into any critical environment ­­– measurement, studio or live sound – but right now a great product line is, perhaps, not enough to ensure future health. The other piece to the puzzle, and one that Earthworks understands very well, is the need to take care of all the people involved in the process: the dealers, end-users, partners and employees.”

Dias will be based in New Hampshire and continues as executive director of the In-Ear Monitor International Trade Organization. As part of the expansion, he will be assisting with growing the Earthworks team with several position opening immediately.



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