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HH Electronics partners with Generation AV

HH Electronics partners with Generation AV
Generation AV's David McKinney and Ian Wright, Headstock Group global sales director

HH Electronics partners with Generation AV

United Kingdom:

HH Electronics, part of the British Headstock Group, has appointed Singapore-based Generation AV to look after its sales strategies in the Asia Pacific, Middle East and African regions. Generation AV, headed by David McKinney, will support established partnerships, develop business in new markets and provide technical support and training.

“I’ve known David McKinney since working together with him at the Harman Music Group,” said Ian Wright, Headstock Group global sales director. “I have continued to watch him develop his skills over the last 15 years, both personally and professionally, and am extremely excited to have this opportunity to work together again. David’s in-depth understanding of all aspects of the professional audio business in APAC, in conjunction with the solid relationships he has built over the years, will certainly be a major asset to HH and the further development of our business. HH has great plans for the future, including many exciting new products, so I’m confident that the appointment of Generation AV will ensure we can build the long established HH brand back to where it deserves to be as a serious player in the pro audio market.”

Added McKinney: “It is great to have the opportunity to work with Ian and the HH team. HH really complements the brands we currently represent and will create many opportunities in the MI and commercial audio markets. After listening to the latest products, we were really impressed with how good they sound for the price. We believe this competitive positioning will work well in AMEA. Our focus will be building new distribution channels with partners who are looking for a new brand with a strong name to grow with. There is a great future strategy with an exciting product roadmap that will reinforce HH Electronics as a serious player in the region. At Generation AV we are excited to be part of the HH team.”

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