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Robert Soo to conduct pro audio growth for Intricon Asia

Robert Soo to conduct pro audio growth for Intricon Asia

Robert Soo to conduct pro audio growth for Intricon Asia

Asia:

Intricon Asia has appointed Robert Soo as its technical consultant for product and strategic development programmes. In this newly created position, the respected Cogent Acoustics founder and consultant joins the pro audio and micro-medical communications technology manufacturer for a second instalment.

Headquartered in Singapore, Intricon Asia general manager Winson Chan explained why they are currently aiming to take the pro audio business to the next level of performance. “Intricon Asia is currently experiencing a strong momentum within its R&D team, so the timing is perfect for Robert coming on board as technical consultant. We are widening our market focus with highly competitive product offerings, including a revamp of our product line-up in addition to redefining our ‘go-to-market’ strategy. By forming a consultancy service based on Robert’s vast knowledge and experience within the pro audio industry, Intricon Asia is preparing itself for accelerated growth of its pro audio business.”

For the past nine years, Soo has developed his AV and acoustics consultancy business in addition to training a diverse clientele within the house of worship, educational institution, theatre, commercial and corporate sectors. In his earlier years, Soo was better known for his virtuoso musicianship and arrangements, overseeing performance productions in a multitude of venues.

“I was actually working at Intricon for a little over 10 years before I set up Cogent Acoustics in 2011,” Robert comments. “Back then, I was working in R&D developing products and solutions that are still very much used today in the performance arts, aviation and security. Although I love my current consultancy work in AV and acoustics, I missed R&D. When Intricon approached me and offered me a part-time consultancy role for their development programmes, I was thrilled as it allows me to enjoy the best of both worlds."

With the band reformed almost a decade on, Winson Chan knows exactly what Robert will provide. “Given the fact that Robert worked within our R&D before, the partnership from here on is relatively seamless given his proven track record.” Having accepted the challenge of this focussed return, Robert understands he is not simply returning to his old position. "We are all living in unprecedented times and moving through uncharted waters, so where we need to think differently if we are to rise to new challenges. I'm adopting this course to take the Intricon team into the future."



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