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Genelec 4000 Series chosen for Mikkeller Shanghai

Genelec 4000 Series chosen for Mikkeller Shanghai

Genelec 4000 Series chosen for Mikkeller Shanghai

China:

A Genelec 4000 Series sound system has been installed into the newly opened Mikkeller Shanghai bar by Nanjing-based integrator, Forcpace.

Mikkeller Shanghai is the first Chinese venture for Mikkel Borg Bjergsø, who started brewing beer in his kitchen with childhood friend Kristian Keller in 2003. Today, Mikkeller exports craft beer to over 50 countries and operates the same number of bars and restaurants around the globe. The new Shanghai bar is a fusion of Chinese architecture and Nordic minimalism, with wooden furniture and soft lighting contrasting with concrete floors and exposed brickwork.

Four Genelec 4030 loudspeakers are installed in the main bar, comprising seating areas and the bar counter itself, with another one covering the shop on a semi-enclosed mezzanine overlooking the main bar, where customers can purchase merchandising and bottled beer.

The bar is run by Martin Aamodt, the managing partner of Mikkeller Shanghai. Aamodt, who is also a musician, has lived in Shanghai for many years and previously managed a Mikkeller bar in Copenhagen. “I’ve travelled pretty extensively, and I’ve noticed that Genelec loudspeakers are widely used in the upmarket restaurant and bar sector, as well as in some live clubs,” he commented. “I was keen to use Genelec for Mikkeller Shanghai as I felt that it was a great fit for us, both from a quality standpoint as well as aesthetically. The mark of a good system for this type of environment is that it goes unnoticed – people are just enjoying themselves without really realising why. However, anyone from a musical background or with an interest in music notices immediately that we have good loudspeakers.”

Aamodt also appreciates the simplicity of the active loudspeakers, which don’t require the extra expense of an amplifier; nor do the 4003s need a separate subwoofer in this setting. “The 4030 is powerful enough to deliver the SPL I need and still have plenty left in reserve. It’s a relatively compact loudspeaker, but the sound is really big. You know that a Genelec solution will last a lifetime, so even if the initial outlay may seem high, not only are you saving money in the long run, you have the peace of mind of knowing that you’ve invested in the best.”

Forcpace used Genelec’s adjustable wall brackets to angle each speaker, with room response controls at the back of each loudspeaker allowing them to be individually adjusted for sensitivity and tone.

“I wanted a simple, high quality plug-and-play solution that our non-technical staff could operate easily and that would integrate seamlessly with the environment. That’s exactly what I’ve got, and I’m delighted with the results,” said Aamodt, who reports that the bar has enjoyed success since its opening, despite the difficulties caused by Covid-19.



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