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2021 Delight Seoul comes to life with Christie

2021 Delight Seoul comes to life with Christie

2021 Delight Seoul comes to life with Christie


Christie 1DLP laser projectors have been called into action for the South Korea’s first immersive media art exhibition titled 2021 Delight Seoul. Organised by media production firm Design Silverfish and held at Insa Central Museum until June, the showcase comprises 11 exhibition zones showcasing various aspects of culture and daily life in the city through the use of technologies such as digital projections, virtual reality, augmented reality and holograms. As one of the main sponsors of the exhibition, Christie supplied 24 D20WU-HS 1DLP laser projectors for digital projections in six exhibition zones. They were installed by Christie’s local partner, SNC Alliance Co Ltd, which also provided technical support.

“2021 Delight Seoul is an innovative and exciting exhibition that presents realistic content based on Seoul, the dynamic centre of Korean culture,” said Dong-woo Lee, CEO, SNC Alliance. “We are pleased to deliver digital projections using Christie’s D20WU-HS laser projectors that produce amazing, true-to-life visuals that mesmerise visitors, enabling them to experience various facets of our beautiful city that are often overlooked. Thanks to the enhanced colour accuracy of Christie’s patented BoldColor Technology and WUXGA resolution, the D20WU-HS projectors are the perfect choice for this event.”

Visitors can enjoy detailed images from the Christie D20WU-HS laser projectors fitted unobtrusively on the ceiling in five exhibition zones, namely “Into the Mind”, “Echo of Soul”, “An Olden Tale”, “The Story in Seoul” and “For Our Future”. In particular, six D20WU-HS projectors are deployed in “An Olden Tale” to deliver a slew of beautifully animated content, while panoramic images of famous landmarks in Seoul, such as Gyeongbok Palace, are displayed using 10 D20WU-HS projectors in “The Story in Seoul”.

Lee noted that the SNC Alliance team had worked very closely with Design Silverfish and even the artists themselves to ensure that the projected visuals seamlessly matched the artistic intent. “Many of them are impressed with the true-to-life colours and performance of the Christie D20WU-HS laser projectors, commenting that the projections have depicted their artworks accurately with excellent contrast.”

“We are delighted to be part of this creative exhibition that highlights the talents of Korean artists and the beauty of our nation’s capital through the use of Christie’s projection technologies, which is transforming the visitor experience,” commented Paul Lee, sales manager, Enterprise, Christie Korea. “From dynamic digital signage and exciting immersive exhibits to interactive activities and large-scale, one-of-a-kind experiences, Christie’s innovative display and processing technologies are allowing public spaces and museums to reinvent themselves in extraordinary ways.”

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