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Adam Hall Group adds Sonicvalue in Korea

Adam Hall Group adds Sonicvalue in Korea

Adam Hall Group adds Sonicvalue in Korea


Adam Hall Group has appointed Seoul-based Sonicvalue as exclusive distributor for the LD Systems, Gravity and Palmer brands in addition to Adam Hall 19-inch parts. This follows the recent announcement that Singaporean-based Glenn Lin will lead Adam Hall in the Asia Pacific region in the role of business development manager.

Adam Hall global business development manager Alessio Foti explained the rationale in extending the German technology provider’s international distribution network. “We’re extremely pleased to have joined forces with Sonicvalue and have them as our distribution partner for Korea. The Korean event technology market is highly attractive to us, is future-oriented, and fits well as another piece of the puzzle in our international aspirations. As an up-and-coming distributor with a young, dynamic team, Sonicvalue has a broad dealer network as well as an extensive service offering that allows the company to respond to the challenges of the diverse local market. Together, we will continue to expand our presence in Korea in both the event and installation markets.”

Founded in 2016, Sonicvalue distributes Audix microphones, Kali studio monitors and Warm mic preamplifiers. Headquarted in Seoul’s Yangjae-dong district, Sonicvalue operates a direct store for showcasing and demonstrating products and technologies. “We firmly believe that every effort pays off and gives extra added value,” said Sonicvalue senior manager, Richie Song. “We look forward to working with the Adam Hall Group on strategies that are as progressive as they are different. It is a great honour for us to be appointed as we prepare to expand in the Korean market.“

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