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Equipson gives LightShark its own brand identity

Equipson gives LightShark its own brand identity

Equipson gives LightShark its own brand identity

Spanish manufacturer Equipson has announced that LightShark will adopt its own distinct brand identity, having previously been sold under the WORKPRO range. The LightShark name entered the market in 2017, with the aim of delivering intermediate level products not limited by their feature sets. As the LightShark ecosystem has evolved, the manufacturer now feels the time is right to become a standalone brand with its own division, which will encompass product development, sales and marketing teams.

“LightShark products are so different from any of our other product lines that they require an individual approach to R&D, sales and marketing,” explained Juan Jose Vila, CSO of Equipson. “The range has become incredibly popular – to the extent that customers are already recognising it as a separate brand. So this move is a natural progression that makes the public acceptance official and gives the range its own identity within the company. From now on, LightShark will have different verticals that are attuned to the market's specialised needs and an entirely separate staff who will be responsible for all aspects of its ongoing success.”

Vila added: “We have a clear roadmap of developments for the future, which will increase LightShark's range and bring new and even more innovative control products to market. It is a very exciting time for the company, and we are looking forward to building on the incredible success this range has already had.”



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