ISE concludes in Barcelona
ISE concludes in Barcelona
Making its Barcelona debut, ISE Live & Online welcomed the AV industry to the first in-person and hybrid event to take place at the Fira de Barcelona Gran Via venue since November 2019. The two-day physical exhibition featured more than 50 exhibitor booths, in-person keynotes and roundtables, as well as the concurrent ISE Digital programme.
“This event is important for the AV and live events industries, and for the city,” Integrated Systems Events managing director, Mike Blackman commented. “It’s been a 17-year journey to get to Barcelona so it’s bittersweet not to make the big bang we’d hoped for our debut, but we know the value of live events for forging trust, deeper business relationships and driving business. I hope this sends a message of confidence to cities around the world that live events can be safe and successful. We’ll be back in Barcelona, with all our might, in February 2022.”
ISE’s first hybrid event combined live and digital content, achieving 1,431 in-person attendees on Day 1 and 990 on Day 2 in Barcelona. Over 8,000 registered for ISE Digital, which featured 120 live sessions generating 13,759 unique views, 107,718 minutes watched (1,778 hours) and 442 online chats.
All visitors within the venue had a negative Covid-19 anti-allergen test result prior to entry and wore FFP2 NR facemasks while inside.
The feedback from exhibitors indicated that the hybrid has been largely positively received. “After the first day of the show, we are happy to say we made the right decision to exhibit as we have been busy all day with customers,” said Juan Jose Vila, CSO, Equipson. “Customers that for more than a year we could not meet face-to-face. Everybody is excited to meet again and you can feel that. We have been saying to the world that these events can be done in a safe way and so we have to demonstrate it to the world – this is the opportunity to do it.”
Added Heinz Pfannenschmidt, founder and CEO of IC Audio: “Barcelona ISE is small but fine. There’s a feeling of restarting the business in a positive mood. We’ve met some Spanish clients and also a few international ones.”
“Barco attended ISE 2021 in Barcelona to connect with our customers. We have been in virtual, in video sessions for too long and we needed to meet face-to-face. The future is hybrid which means there will be some video, there will be some conference calling but there’s going to be a lot more face-to-face. Meeting back with our partners is what gives us energy,” explained Peter Pauwels, VP sales EMEA at Barco.
Oriol Massague, field marketing manager at Panasonic, added: “After more than a year without events and exhibitions, we were excited and delighted to meet people face-to-face again. From lenders, buyers, systems integrators, distributors and sellers – everybody.”
“Over the last year-and-a-half, AV professionals have showed their determination to stay connected virtually, while anxiously awaiting the opportunity to convene together in person,” concluded David Labuskes, CTS, CAE, RCDD, CEO of AVIXA. “Through the commitment of many, from exhibitors to the Fira, the City of Barcelona and the government of Catalonia, we were able to gather in person to learn, network and celebrate the world of AV at ISE Barcelona. It was wonderful to welcome the AV community back together and we get to do it again at ISE London.”
With the doors of the Fira now closed, the organiser looks to 23–24 June for its follow-up networking event in London, which will include live keynotes and roundtables from the Main Stage, and an onsite pub built inside the venue for attendees to reconnect with industry friends, colleagues and contacts.