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Sonos Libra’s audio expertise appeals to Crestron

Sonos Libra’s audio expertise appeals to Crestron
Sonos Libra chief Alfonso Martin and Wanthanaporn Suksawat​, country manager Thailand, Crestron

Sonos Libra’s audio expertise appeals to Crestron


Crestron Thailand has extended its dealer network in Thailand with the appointment of Sonos Libra. The expansion allows the advanced control and automation technology provider to further enhance its service and support to a new customer base. Headquartered in Bangkok, Sonos Libra forms part of Crestron’s strategic blueprint for business development in Thailand. The expanded presence and business strategy is being overseen by executive director, Jerry Park.

“We are excited to provide further hands-on support and expertise to our clients in Thailand,” commented Park. “The Sonos Libra office features premium service including an impressive training theatre and demonstration area that will give our customers the opportunity to experience our latest technology and solutions. Crestron is committed to providing the best service and solutions here.”

With a mature audio portfolio that includes Adamson, Allen & Heath, Audinate, dB Technologies, Earthworks and Xilica, Crestron was drawn to Sonos Libra’s strong audio connections, expertise and professional standards. “Sonos Libra has increasingly been using Crestron products for full turnkey solutions such as the DM NVX AV-over-IP solutions for distributing 4K video content,” commented Sonos Libra chief Alfonso Martin. “During the pandemic, we have taken a more AV-centric direction to gain a firmer foothold within the corporate, education, government, hospitality and retail sectors. Crestron is central to this initiative and now that we have been appointed as an approved dealer, we are optimistic that Crestron will open new doors for us leading to representing new AV brands.”

Having appointed a Crestron trained software programming engineer, Sonos Libra is looking to build an extensive Thai dealer network by reinforcing the brand values through marketing, training and roadshows. “Despite Crestron’s dominance in the market, there are many small integrators who are not fully aware of all the products and solutions in their extensive catalogue, so there is potential,” added Martin.

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