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Al McKinna named head of product at Optimal Audio

Al McKinna named head of product at Optimal Audio

Al McKinna named head of product at Optimal Audio

Al McKinna has joined Optimal Audio as the loudspeaker company’s head of product. A sound technology graduate from LIPA, McKinna moves to Optimal after 15 years at Avid, where he spent three years in sales and 12 in product management. He will be responsible for creating a future product development strategy that aligns with, and remains true to, the brand’s original vision for removing the often unnecessarily complex nature of commercial audio.

“Al’s career speaks for itself, and we are delighted that he has chosen to join us,” commented Dom Harter, managing director of Optimal Audio. “His product management work at Avid, in both live sound and audio hardware, mark him out as an exceptional audio industry professional. For a new brand like Optimal Audio, his mastery of business strategy allied to product development will be fundamental to successfully fulfilling our aims and ambitions.”

As director of product management for live sound at Avid, McKinna led the business strategy and product development of the VENUE brand of digital live audio production systems, overseeing 30 major product releases and achieving two patents during that time. Most recently as director of audio hardware at Avid, he led product management for Pro Tools systems, control surfaces and live sound.

“The first phase of launching the Optimal Audio ecosystem into the market is well under way,” McKinna said. “It’s a fantastic system, based on principles that address a clear demand in the market. My job will be to build a business strategy and create processes that develop and sustain the brand as the best commercial audio offering available in the small-to-medium install space. I’m really excited about the prospect of being an integral part of such a great team and working with them to build a strong and progressive future for the Optimal Audio brand.”

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