Tim Root joins Nureva as VP of strategy

Nureva has appointed Tim Root as its VP, strategy. In this newly created role, Root will focus on leveraging Nureva’s patented technologies to further develop and implement the company’s long-term vision for its platform and products. A 30-year industry veteran, Root is described as bringing deep technical knowledge across all current audio and video platforms and products, as well as a proven ability to deliver new innovations and opportunities.

“Few organisations are truly innovating in the market today, so I am very excited to join Nureva, a company with a culture of technology and industry leadership,” said Root. “Nureva products are in tremendous demand, and I look forward to working with the team to build on the many successes they have created.”

Root has held similar leadership positions in the past at Poly and Revolabs (acquired by Yamaha), where he delivered breakthrough results. In his role as general manager of Poly’s video business, he is credited with developing Poly’s award-winning enterprise and consumer products along with key business partnerships with leading UCaaS players like Microsoft and Zoom.

Nureva continues to expand its market presence, with a focus on making it remarkably easy for customers to enable collaboration in their meeting and learning spaces without the complexity and cost of traditional solutions. This focus is fuelled by the development of patented Microphone Mist technology, which fills a space with thousands of virtual microphones so that everyone can be heard without complicated microphone hardware and software setups. Over the past several months, Root has contributed to Nureva as a consultant on the evolving vision of the core technology and its applications. Now, as a full-fledged member of the executive team, he will play a deeper role in envisioning and creating products that break the mould of traditional approaches to enabling collaboration.

“We are delighted to welcome Tim to the team,” added Nancy Knowlton, Nureva CEO. “He complements and elevates our team, bringing an industry-insider view that accelerates our ability to deliver breakthrough technology-enabled collaboration.”