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Midwich takes on MediaStar for ANZ

Midwich takes on MediaStar for ANZ

Midwich takes on MediaStar for ANZ

ANZ:

AV distributor Midwich Australia has announced a new distribution partnership for Australia and New Zealand with MediaStar Systems, a UK-based developer of a range of IPTV, streaming and digital signage solutions.

Increased broadband capacity has opened up the digital signage market to wider creative applications, while corporate users can stream advertising, brand messages and logos and public venues can add revenue streams by allowing advertisers to connect with audiences. “With proper planning and the right business partner, IPTV/digital signage deployment can eliminate risk of failure and maximise return on investment for clients of AV consultants and systems integrators,” said Michael Broadbent, Midwich APAC managing director. “MediaStar Systems has a proven track record with what is known as ‘place-based media’ and we look forward to growing our business together to help deliver targeted messaging throughout markets such as retail, hospitality, corporate, healthcare and public transportation, to name a few.”

The MediaStar IPTV system broadcasts content via a compressed multicast stream to multiple screens across an IP network using a set of management tools. “Continuing advances in technology, from greater bandwidth capacity to 4K screens, provide unprecedented access to sophisticated high quality video communications,” added Shaun Oxenham, CEO, MediaStar Systems. “With its strong technical expertise and background in AV technology solutions, Midwich is the ideal partner to facilitate a properly integrated suite of software and hardware products for IPTV, streaming and signage systems that bring confidence and peace-of-mind to AV and IT teams.”



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